Why Is DEI Dying?

The liberty principle for this Freedom Friday is the approaching death of “diversity, equity, and inclusion” (DEI) program. President Donald Trump ended federal diversity, equity, and inclusion programs in the federal government by signing an executive order. Many companies followed his example. It was as though Trump turned on the light, and the cockroaches scattered.

John Stossel wrote about the coming demise of DEI in so many companies, the latest being Disney after “squandering $270 million shareholder dollars on a moronic new version of ‘Snow White,’ joined the mob of companies dropping DEI programs.” He asked the question, “Why?” and then answered his own question: “The problem is that DEI programs were captured by activists who obsess about victimhood. They divide people more than they empower.” 

Stossel learned that activist Robby Starbuck is behind the companies quitting their DEI programs.

Before Trump ended federal DEI programs by executive order, Starbuck ended them at some companies merely by using the power of speech. His strategy: warn companies that he’ll tell his social media followers what stupid things they do.

Remarkably, that worked!

After he criticized John Deere on Twitter for encouraging “preferred pronouns” and holding woke diversity trainings, John Deere quickly dropped those policies.

Toyota, Target, and Harley Davidson did, too.

“Why did they listen to you?” I ask.

“We go to them like any other investigative journalist, and we say, ‘Hey, we have a story we’re working on.’”

Then, if they don’t change their policies, he goes public – posting the policies and his criticism on YouTube, Twitter, etc.

One week after he posted that Toyota sponsored pride parades and divided workers into identity-based groups such as LGBTQ, black, and Christian, Toyota stopped sponsoring LGBTQ events and opened employee groups to all workers.

Coors has been requiring DEI trainings and donating to pride events. All it took was Starbuck looking into the company, and they stopped.

So did Jack Daniels, McDonald’s, Walmart, AT&T, Lowe’s, and Ford….

In my years of reporting, I’ve never seen changes this fast.

DEI activists are angry about it.

The president of the National Coalition on Black Civic Participation says, “We will not be erased!”

“What existed before DEI?” replies Starbuck. “Did black people not exist before that?”

On “The View,” host Sunny Hostin claims, “This will specifically harm women … African Americans and Latinos.”

“What she’s actually saying is that minorities are not going to be able to get jobs if the sole thing you’re looking at is merit. The way I was raised, you call that racism,” replies Starbuck. “She’s being racist.”

I push back:

“They’re just saying, ‘We have a history of disadvantage. We were slaves in this country.’”

“None of them were,” he points out. “I’m Cuban. I could say my family went through this and that. I didn’t go through it. I’m not going to claim their disadvantage as my own.”

“We’re not going to fall for the same stupid stuff anymore. We’re going to judge people based on merit.”

I agree with Starbuck. Each one of us should be judged on our personal merit – not on race, ethnicity, sex, religion, or anything else besides merit. All of us are blessed with personal characteristics and talents. Those who work hard to gain knowledge and to develop skills should be richer in money and blessings than those who sit around doing little or nothing.

Why Is Greenland So Important to the United States?

Americans did not hear much about Greenland until the inauguration of Donald Trump. Since then the topic has been in the news numerous times. Last Friday, Vice President JD Vance led a delegation to visit a U.S. military base in Greenland. While speaking to military troops, Vance called “for an American partnership with the people of Greenland to counteract Russian and Chinese influence in the region.” George Caldwell at The Daily Signal reported the following. 

The vice president chose as his backdrop the Pituffik Space Base in Greenland, where the Space Force has missile-warning and defense systems, as well as space-surveillance sensors for tracking objects in space. He cited the base as an example of Greenland’s strategic importance.

“If a missile was fired from an enemy country or an enemy submarine into the United States, it is the people here before us who would give notice to our brave men and women further south in the United States to let people know what was coming and, God willing, to try to shoot it down and prepare for it.”

Vance also drew attention to Russian and Chinese influence in the Arctic, which he says justifies the need for increased U.S. attention to Greenland.

“We know that Russia and China and other nations are taking an extraordinary interest in Arctic passageways, in Arctic naval routes, and indeed in the minerals of the Arctic territories,” he said.

“We need to ensure that America is leading in the Arctic, because we know if America doesn’t, other nations will fill the gap where we fall behind.”

Vance also accused Denmark of neglecting the welfare of Greenland and not allowing it to have self-determination, thereby threatening America’s interests.

“If Greenland doesn’t have self-determination, if the people of Greenland have their future controlled by the Chinese Communist Party, it’s not going to make their lives better off, and most importantly, it’s going to make American and … world security much, much weaker.”

Was the Signal Chat A Mistake or A Political Tool?

Democrats – and by extension America’s enemies – were handed a gift last week when Jeffrey Goldberg, the editor-in-chief of The Atlantic, exposed breach of security of the Trump administration. Earlier in March 2025, Goldberg was accidentally added to a conversation on Signal between senior national security officials that should have been confidential.

The U.S. officials included on the call were Vice President J.D. Vance, Secretary of Defense Pet Hegseth, Secretary of State Marco Rubio, National Security Advisor Michael Waltz, and Director of National Intelligence Tulsi Gabbard. They were discussing sensitive – not classified – military plans about an imminent attack against Houthi rebels located in Yemen.

Democrats and their allies in the media have made a big deal about the breach of security, acting as though it was the worst thing that has ever happened in America. The fact is that the mission went off without any loss of life or equipment, and it has been declared to be successful. Democrats forget the terrible things that happen under their direction – Bengasi where an ambassador was killed and Afghanistan where we lost 13 military members during the withdrawal to name just two. They jumped all over Trump and Republicans even as the Trump administration is working hard to clean up messes all over the world that happened during the Biden administrations.

The bottom line is that the Signal discussion was either classified, or Goldberg should be charged with sharing classified information with the general public. He is a dirtbag for staying in the discussion when he understood what it was, and he is a bigger dirtbag for using the discussion for political purposes.

The mistake should not have happened. Goldberg should not have been added to the chat. Someone in that group chat should have noticed that the conversation was veering close to classified material. A positive thing for Goldberg is that, for whatever reason, he did not disclose the information until after the mission was completed. However, Yassin Fawaz, a contributor on American Thinker, added other information and made an interesting point. 

The fact that Goldberg was added to this chat was an unfortunate mistake, but the way The Atlantic and its allies have handled the leak is telling. This wasn’t a situation where a massive intelligence breach occurred because of a careless or malicious act by the Trump administration. Instead, it was a technical error – someone mistakenly added Goldberg to the group chat. However, while Goldberg may have been initially added by mistake, his decision to remain in the group was neither accidental nor innocent – it was a deliberate and malicious act. His continued participation in the conversation suggests an intent to exploit sensitive information, reflecting a deeper agenda to undermine the administration. [Emphasis added.]

It is crucial to recognize the broader context of what’s going on here. The real issue is not the accident that led to Goldberg’s inclusion in the chat but the weaponization of this mistake by the media and individuals who seem intent on destabilizing the administration. Goldberg and The Atlantic have taken this unintentional error and turned it into an attack on Trump’s leadership, yet this leak serves a greater purpose in their eyes: advancing a narrative that undermines America itself. [Emphasis added.]

It’s important to note that mistakes happen. Even highly secure systems can be vulnerable to human error. Imagine, for instance, if a government official had mistakenly dialed Goldberg’s number while discussing the plans – he could have simple overheard the conversation. The fact that Goldberg was added to the chat doesn’t change the fact that the leak serves a greater narrative – one that is critical of the Trump administration, portraying it as chaotic and incompetent.

Yet, the true nature of this leak isn’t about the technical mistake; it’s about how certain individuals are taking advantage of this mistake to push an anti-American agenda. The media and their allies in the political establishment have jumped on the opportunity to embarrass the administration, but this leak was not an act of exposing government wrongdoing – it was about creating a false narrative of disarray. Goldberg, with his anti-Trump stance, turned a minor oversight into a major scandal, amplifying it for political gain. In doing so, he isn’t just criticizing an administration; he is actively attempting to weaken the nation’s standing on the global stage…. [Emphasis added.]

Goldberg and The Atlantic may be quick to point out the leak, but they are silent on the larger picture. The Trump administration’s actions have consistently protected American interests, restored the military’s strength, and ensured that the U.S. has a more prominent position on the world stage….

This leak, and the media’s sensationalism around it, is not just about a mistake – it’s about undermining the Trump administration and American power…. [Emphasis added.]

This leak, while unfortunate, should serve as a wake-up call not just to the Trump administration but to the American public. The real threat here is not the leak itself, but the way it is being used to push an anti-America narrative. The true objective of the individuals behind this story is to create a divide, to paint the Trump administration as inept, and to erode the trust Americans have in their government. [Emphasis added.]

It’s time for the American people to see through this….

We must see the Signal leak for what it truly is: a political tool designed to create chaos and promote a narrative that undermines American leadership. Rather than focusing on sensationalizing the leak, it’s crucial to recognize the broader context. The Trump administration has delivered real results for the country, and its leadership continues to be a force for positive change in the world. [Emphasis added.]