Declaration of Independence

We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness. - That to secure these rights, Governments are instituted among Men, deriving their just powers from the consent of the governed.

Thursday, April 13, 2023

Why Do Woke Corporations Go Broke?

The liberty principle for this week concerns the possibility (probability?) that woke corporations will go broke. Disney went woke when they fought against Florida Governor Ron DeSantis and the Florida legislature. This week we watched as Anheuser-Busch lost $5 billion after the company’s Bud Light brand went woke with an ad campaign with transgender activist Dylan Mulvaney. Virginia Allen discussed the situation in an article published by The Daily Signal.

During March Madness, Mulvaney posted a reel on his Instagram account of himself enjoying a can of Bud Light. Mulvaney said Bud Light sent him cans of beer to celebrate “day 365 of womanhood.” Mulvaney has been living as a woman for one year and has grown a large following on TikTok and Instagram charting his “Days of Girlhood.”

But when some Bud Light beer drinkers learned of the brand’s campaign with Mulvaney, they were less than pleased.

“I will be deleting all Anheuser-Busch products from my tour hospitality rider,” Grammy award-winning country singer Travis Tritt tweeted, presumably in response to Bud Light’s partnership with Mulvaney….

Since the brand launched its ad campaign with Mulvaney and Tritt shared his opinions on the move, some social media users have shared videos shooting cans of Bud Light with shotguns and committing to ditch the product.

Anheuser-Busch stock fell about two points over the weekend and has struggled to recover. The stock rose from $64.13 Monday to $65.02 Tuesday before closing at $63.38 Wednesday….

What Heinerscheid misunderstood is that Americans don’t want a side of woke agenda and nonsense served with their beer. Most Americans remain loyal to the truth that we are born male or female and that is a biological reality that does not change, no matter what a man in a dress or a virtue-signaling beer company believe.

I personally do not go to Disney parks or purchase Disney movies. Neither do I drink Bud Light or any type of beer or alcoholic drink. Nevertheless, I do not want culture wars in the products that I purchase, and it looks like other Americans feel the same way.

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