Why Do Companies Continue to Go Woke?

The liberty principle for this Freedom Friday is that woke-ism is not supported by most Americans, but companies continue to “go woke” even though other companies almost “went broke” while doing so.

Bud Light (along with numerous other companies such as Target, Nike, and Chick-fil-A) went woke in 2023. The company nearly went broke after sending one can of Bud Light to trans influencer Dylan Mulvaney with her face on it. It did not help that a company officer insulted its male customers. The best-selling beer in the United States became the second best-selling beer when it faced significant boycotts as well as declining sales. Americans are finished with “Diversity, Equity, and Inclusion” demands and refuse to support companies who go woke.

Cracker Barrel must not have been paying much attention to the circus surrounding Bud Light because Cracker Barrel is now facing a backlash for redesigning its logo this month. The recent change in the company logo removed the “old timer” sitting on a chair next to a barrel and replaced it with a plain “Cracker Barrel” logo.

Cracker Barrel may be a faster learner than Bud Light was, but only time will tell. Andrew Chapados authored an article about Cracker Barrel with the following information published by The Blaze. 

Cracker Barrel has changed its diversity page at least three times this month as it deals with backlash from the redesign.

Love for the franchise tanked when customers saw the company had changed its recognizable logo into a shadow of its former self, removing the “old-timer” known as Uncle Herschel sitting on a chair next to a barrel.

Also gone was the barrel itself, along with the text “Old Country Store,” leaving just black “Cracker Barrel” text on a yellow background. The new menus, website, and interior design of Cracker Barrel locations also angered consumers, leaving the company to apologize for the errors.

The company does not appear to be returning to be returning to the old logo and design, however, and is seemingly digging itself a deeper hole by trying to mask its progressive leanings.

In an attempt to invoke old Uncle Herschel without actually showing him, Cracker Barrel has featured “the Herschel Way” on its web page dedicated to “culture and belonging.”